keyword: Digital Strategist, Advertising

Job Responsibilities and Requirements: The Coca-Cola Company, ADT, DuPont, The Coleman Company, Shell Oil, Autotrader.com, Cox Communications, The UPS Stores, Wilson Tennis, Owens Corning, Chiquita, and Avery Dennison. As a full-service, performance-driven agency, Doner focuses on creating ideas that change the destiny of brands through creativity. Tasks: Assist Project Management where possible Keep up to speed on digital trends, specifically: Digital marketing strategies Digital marketing tactics Possible specialized vendors Best-in-class online activity Proactively educate PMs, AMs, creative, direct, and media on best digital practices Study and understanding of marketing mix management (online and traditional) Build branding expertise for application across categories Contribute to the development of digital creative briefs Work with the account teams to establish KPIs, track online performance, and provide final analysis Co-lead the development of ROI models and evaluation Actively participate in the development, presentation, and written recaps of monthly Digital Leadership Briefings Contribute tactical ideas during early conceptual stages of projects, planning, and new business pursuits Proactively insert digital considerations in ongoing AM marketing planning discussions and reviews Monitor the effectiveness of the digital process, identify improvement opportunities, and aggressively reinforce execution of agreed-upon changes Work closely with the broader planning group to expand branding, vertical industry, primary research, and consumer knowledge, and to regularly share key digital insights and best practices Serve as a vocal evangelist both inside and outside of the agency on social media, and guide agency on how to safely participate in the social space Competencies: A Bachelor s degree in marketing, advertising or related 8 years of industry experience Possess a familiarity with the various analytics and tracking tools EOE.
 
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